NEWS
Latest
Angeline Martin
Fri 24th February 2023
Psychographic segmentation; vital for optimising tight marketing budgets
Psychographic segmentation is increasingly gaining attention globally as marketers strive to discover more effective ways of connecting with consumers. Marketers are often asked to find growth in a contracting marketplace or with static or reduced budgets or resources. When just maintaining the current customer base can be considered a win, finding growth can look like […]
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Angeline Martin
Mon 23rd January 2023
Market research companies and 4 reasons why you need a good one
Market research companies provide public and private sector organisations with consumer insight to enable them to meet consumer needs. Evidence-based marketing provides an organisation with information on which to base strategic decisions when developing products and services that appeal to consumers. Optimise your budget with market research companies Discover which strategies will be most effective […]
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Angeline Martin
Wed 14th December 2022
Customer research company insights into tools for effective market research
Customer research company, CARD Group Research & Insight focuses on understanding consumers. As consumer research is key to successfully marketing a product or service, it’s vital to employ an experienced customer research company with expertise in your industry. Understanding both conscious and subconscious customer needs, preferences, attitudes, motivations and buying behaviour, means that companies are […]
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Improving the food product development process with food market research
Tue 25th February 2020
Market research companies and eliminating bias in market research
Tue 21st January 2020
Are your target market views represented on social media?
Fri 11th January 2019
Four ways to improve your care home marketing with market research
Wed 26th September 2018
Why Marketing Managers cannot live on digital metrics alone
How good market research can improve budgetary effectiveness
Tue 19th June 2018
