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Angeline Martin
Wed 26th September 2018
Why Marketing Managers cannot live on digital metrics alone
Market research has evolved over the past few years to encompass data gathered via social media monitoring and website analytics. Whilst these relatively new technologies provide a useful service to companies, they cannot replace traditional market research. Accurate market research remains vital to developing an effective marketing strategy. These are some of the reasons why… […]
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Albert Hamilton
Tue 19th June 2018
How good market research can improve budgetary effectiveness
Good market research can improve your marketing strategy. Effective marketing is rarely accomplished through a one-shot campaign. It’s essential to engage the audience through a conversation, a sequence of messages, and here’s why. Every individual who encounters the campaign will have a different level of connection with the location, product or the service. They will […]
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Albert Hamilton
Wed 25th April 2018
Market Research – 7 steps to developing an excellent quantitative study
Market research is one of those things everyone thinks they should be able to do. I mean, how hard is it to draw up a couple of questions, right? In truth, producing reliable research is straightforward enough, provided you know the rules. At CARD Group, we’ve devised the mnemonic PHOBIAS to guide our thinking when […]
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NI Marketers GDPR Readiness Poll
Mon 5th February 2018
Business Improvement District Best Practices Using Market Research
Mon 20th November 2017
How accurate customer insight can improve marketing
Tue 25th July 2017
Customer surveys: Why in-store customer surveys are crucial to retailers
Wed 24th May 2017
Useful Evidence in Policy Making
Wed 12th April 2017
The Market Research Society Northern Ireland
Tue 13th December 2016
