NEWS
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Angeline Martin
Thu 19th June 2025
Bringing Behavioural Science to Life in Market Research
Behavioural science has become increasingly important for brands that are seeking to understand the real drivers behind customer decisions. At CARD Group Research & Insight, we see behavioural science as a valuable layer that can add depth, nuance, and relevance to market research. Traditional market research is incredibly useful for identifying what customers think, feel […]
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Angeline Martin
Thu 29th May 2025
Insight-Led Strategy for Restaurant Brands
In a world where every restaurant is on Instagram and every takeaway has an app, it’s harder than ever for marketing managers to cut through the digital noise and reach customers effectively. How can a restaurant be seen, heard, and remembered by the right customers, on the right platforms, at the right time? That’s where […]
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Angeline Martin
Wed 28th May 2025
Continuing Our Commitment to Employee Wellbeing with Follow-Up Well Checks
At CARD Group Research & Insight, we believe that wellbeing is not a one-time effort, but an ongoing commitment. Following the very positive feedback from our team last year, in our employee survey, we were pleased to continue to work with Northern Ireland Chest Heart & Stroke (NICHS). This year, we offered a second round […]
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How Market Research Gives a Restaurant a Competitive Edge
Wed 14th May 2025
Improving Customer Retention & Loyalty through Market Research
Thu 10th April 2025
5 ways market research is vital to the banking sector
Wed 2nd April 2025
Celebrating Our New Membership of the Belfast Business Promise
Fri 28th February 2025
How to plan more successful business improvement district events with data-driven insights
Thu 27th February 2025
Are your BID events driving business growth? Market research tells you.
Tue 18th February 2025
