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Angeline Martin
Tue 25th February 2020
Improving the food product development process with food market research
Food market research is critical to the food product development process. In an increasingly challenging marketplace, extensive planning and research is required to produce successful food and beverage products. New food product development objectives include acquiring new customers, expanding into new geographic markets, boosting profits, and growing market share. Food market research is often used […]
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Angeline Martin
Tue 21st January 2020
Eliminating bias in market research
Market research is often conducted to help companies to improve their understanding of customers and potential customers. Often, the objective is to better meet customer needs. Psychology helps to develop a better understanding of the beliefs, thoughts and perceptions held by consumers. Psychology also helps to identify and analyse trends in what people are buying. […]
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Angeline Martin
Fri 11th January 2019
Are the views expressed via social media reflective of your target market?
Are the views expressed via social media reflective of your target market?
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