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Angeline Martin

Thu 19th June 2025

Bringing Behavioural Science to Life in Market Research

Behavioural science has become increasingly important for brands that are seeking to understand the real drivers behind customer decisions.  At CARD Group Research & Insight, we see behavioural science as a valuable layer that can add depth, nuance, and relevance to market research. Traditional market research is incredibly useful for identifying what customers think, feel […]

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Angeline Martin

Thu 29th May 2025

Insight-Led Strategy for Restaurant Brands

In a world where every restaurant is on Instagram and every takeaway has an app, it’s harder than ever for marketing managers to cut through the digital noise and reach customers effectively.  How can a restaurant be seen, heard, and remembered by the right customers, on the right platforms, at the right time? That’s where […]

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Angeline Martin

Wed 28th May 2025

Continuing Our Commitment to Employee Wellbeing with Follow-Up Well Checks

At CARD Group Research & Insight, we believe that wellbeing is not a one-time effort, but an ongoing commitment. Following the very positive feedback from our team last year, in our employee survey, we were pleased to continue to work with Northern Ireland Chest Heart & Stroke (NICHS).  This year, we offered a second round […]

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Archive

Restaurant market research

How Market Research Gives a Restaurant a Competitive Edge

Wed 14th May 2025

Improving Customer Retention

Improving Customer Retention & Loyalty through Market Research

Thu 10th April 2025

banking market research

5 ways market research is vital to the banking sector

Wed 2nd April 2025

Belfast Business Promise

Celebrating Our New Membership of the Belfast Business Promise

Fri 28th February 2025

BIS events

How to plan more successful business improvement district events with data-driven insights

Thu 27th February 2025

BID events

Are your BID events driving business growth? Market research tells you.

Tue 18th February 2025

employee engagement

Using behavioural economics to boost employee engagement

Thu 30th January 2025