Angeline Martin

Mon 23rd January 2023

Market research companies and four reasons why your marketing department needs a good one

Market research companies provide public and private sector organisations with consumer insight to enable them to meet consumer needs. Evidence-based marketing enables an organisation to develop products and services that appeal to consumers.  Optimise your budget Discover which strategies will be most effective with regard to pricing, product development and marketing communications. Businesses will be […]

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Angeline Martin

Wed 14th December 2022

Customer research company insights into tools and methods for effective market research

Customer research company, CARD Group Research & Insight focuses on understanding consumers.  As consumer research is key to successfully marketing a product or service, it’s vital to employ an experienced customer research company with expertise in your industry. Understanding both conscious and subconscious customer needs, preferences, attitudes, motivations and buying behaviour, means that companies are […]

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Angeline Martin

Tue 25th February 2020

Improving the food product development process with food market research

Food market research is critical to the food product development process.  In an increasingly challenging marketplace, extensive planning and research is required to produce successful food and beverage products. New food product development objectives include acquiring new customers, expanding into new geographic markets, boosting profits, and growing market share. Food market research is often used […]

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Market research charts

Market research companies and eliminating bias in market research

Tue 21st January 2020

market research views on social media

Are your target market views represented on social media?

Fri 11th January 2019

care home marketing image

Four ways to improve care home marketing

Wed 26th September 2018

Market research charts

Why Marketing Managers cannot live on digital metrics alone

Good market research improve budgetary effectiveness image

How good market research can improve budgetary effectiveness

Tue 19th June 2018

7 steps to excellent market research image

Market Research – 7 steps to developing an excellent quantitative study

Wed 25th April 2018

NI marketers GDPR readiness poll

NI Marketers GDPR Readiness Poll

Mon 5th February 2018