Angeline Martin

Fri 21st April 2023

Brand Health Tracking

Brand health tracking is a key component of any successful marketing strategy. Strong brands can lead to increased customer loyalty, improved customer experience, and ultimately, greater sales. But how can businesses measure and understand their brand health? Enter brand tracking. What is brand health tracking? Brand health tracking involves monitoring and analysing various metrics related […]

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Angeline Martin

Thu 31st March 2022

CARD Group Research & Insight Expands with New Belfast Office

We’re pleased to announce the opening of our new head office in Belfast. Located in University Street, the larger office space will accommodate the growth of the company and help expand its client base in Northern Ireland. “We are delighted to open our new Belfast office, which provides additional space for both our Belfast-based staff […]

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Angeline Martin

Tue 29th March 2022

Customer research agency completes collaboration with Queen’s University knowledge transfer partnership

Customer research agency, CARD Group Research & Insight, recently completed a knowledge transfer partnership with Queen’s University Belfast. The knowledge transfer partnership was set up to develop a new customer research system incorporating advanced methodologies.  Chief Executive Albert Hamilton had been developing an innovative customer research idea and wanted to build a system to access […]

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psychographic segmentation

Psychographic segmentation; vital for optimising tight marketing budgets

Fri 24th February 2023

market research companies 4 reasons

Market research companies and 4 reasons why you need a good one

Mon 23rd January 2023

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Customer research company insights into tools for effective market research

Wed 14th December 2022

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Improving the food product development process with food market research

Tue 25th February 2020

market research companies graphs

Market research companies and eliminating bias in market research

Tue 21st January 2020

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Are your target market views represented on social media?

Fri 11th January 2019

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Four ways to improve your care home marketing with market research

Wed 26th September 2018