Retail Market Research

CARD Group Retail Market Research Services

As a specialist retail market research company we have partnered with clients since 2003 providing customer insights that are crucial to a deeper understanding of customer needs.

In the retail market research sector we offer the following services:

  • Focus groups or cluster groups
  • Depth interviews (one to one interviews)
  • Catchment analysis
  • Customer surveys (intercept surveys, shopper surveys and exit surveys)
  • Online surveys
  • Telephone surveys
  • Mystery Shopping


Retail Customer Research Benefits

Improving customer understanding leads to benefits such as:

  • Increased sales
  • Increased frequency of visits
  • Increased average transaction values
  • Improved marketing effectiveness


Our retail clients include Unilever, KFC, SPAR, Ralph Lauren and Starbucks. We work throughout the UK, Ireland, Europe and beyond providing actionable insights to companies throughout.

If you would like to find out how CARD Group, a leading retail market research company, can help you to improve your customer understanding, please get in touch.