Customer Survey Companies

Customer survey companies, such as CARD Group Research & Insight, provide a range of surveys to acquire customer insight and improve customer understanding. Our customer surveys are designed to gather vital information regarding your customer needs.  We then deliver actionable customer insights on how to best satisfy those needs to increase revenue.

Our core customer survey services include:

  • Customer intercept surveys
  • Customer exit surveys
  • Customer satisfaction surveys
  • Hall tests
  • Telephone surveys
  • Face-to-face surveys
  • Online surveys
  • Postal surveys
  • Net promoter score (NPS)

Where appropriate, we can incorporate behavioural economics to access customers’ subconscious perceptions.

Our clients come to us as they need to improve key aspects of their company such as customer satisfaction, customer experience, customer support, and product or service propositions – with the intention of increasing sales. The actionable insights we provide are vital to marketing strategy

Methodology and data collection

We employ the right customer survey methodology to ensure you get

the correct information to meet your objectives.  CARD Group Research & Insight uses the most up-to-date data capture and analytical methods that benefit from:

  • Research studies are completed in days rather than weeks with collated responses available to view instantly
  • Instant information means that you can monitor event sentiment, promotion uptake and the success of mobile marketing in real-time, enabling you to take action immediately
  • Customer survey questions can be changed live in the field, letting you understand the reasons behind unanticipated outputs while there is still time to do something about it
  • Research studies can be stopped as soon as a statistically robust sample has been achieved, saving you time and money
  • Basic analysis is automatically calculated and viewable instantly. Depth analysis is based on our unparalleled on-the-ground experience in the widest range of commercial venues in the UK and beyond.

Accuracy should be at the core of good market research, providing actionable data designed to generate improvement.  No matter how large or small your research needs, all our clients benefit from:

  • Statistical and psychological resources that ensure the correct methodology is applied
  • A project inception document including milestones and individual responsibilities
  • An on-site Field Manager
  • Live progress monitoring/reporting
  • Provision of all data capture tools
  • Professionally trained interviewers to a level that we believe exceeds the MRS Code of Conduct.

Customer survey question set development

CARD Group Research & Insight invests in the statistical and psychological laws necessary to ensure the right customer survey questions are asked of the right people. Most market research companies come from a marketing perspective rather than a consumer perspective and therefore are unaware of the psychological biases that they unintentionally add to the study. Unfortunately, this often means that those customer survey questions are confounded and therefore that data is incorrect. All our market research studies benefit from our in-house statistical and psychological resources.

Customer survey project planning

Our wealth of knowledge and experience allows us to identify and measure potential influencing factors on a customer survey to help ensure the correct methodology is applied. As with any project, an agreed schedule and clear lines of communication among stakeholders is essential. Our project planning does not leave anything to chance and typically consists of:

  • Prioritising market research objectives
  • Establishing a relevant audience and methods for data capture
  • Sample size calculations to ensure statistical robustness
  • Review of sampling strategy to include locations, sampling times and potential anomalies
  • Project costing and anticipated response rates
  • Analysing footfall reports and sampling locations
  • Site visits to identify potential conflicts
  • Local police, council and business notification (and permission where required)
  • Ensuring we comply with the Market Research Society (MRS) code of conduct

Our expertise

CARD Group Research & Insight’s corporate success has been built on our ability to understand consumers. We have innovated numerous ways to accurately model, and segment customers and understand the influences on their behaviour. Our systems seamlessly combine with nationally recognised demographic categorisation techniques to enable us to identify:

  • Visitors with the highest impact on your success and how to attract more of them
  • Lifetime customer value and how to communicate with, value and protect your main customer base
  • Facilities and services with the greatest influence on consumer behaviour
  • Our analysis and report writing incorporate spend analysis, travel time analysis and priorities for change.

CARD Group Research & Insight has a highly skilled team with international experience in the field of data collection and analysis. Due to this experience, we have an in-depth understanding of consumer behaviour and opinions, ensuring the right people are asked the right questions at the right time for optimum customer feedback.

We understand that your situation is unique and we will provide a service tailored to each individual project we create for you.  This level of preparation allows CARD Group Research & Insight to provide information that will give you a greater understanding of your business and the environment in which it operates.

Customer survey companies

Customer survey companies are crucial to strategy development for a range of sectors including town centres, business improvement districts (BIDS), shopping centres, leisure and hospitality, retail, banking, tourism and event management.

We are based in Belfast, Northern Ireland.  Our clients are located across the UK, Ireland and beyond.  If you’re researching customer survey companies to assist you with a business issue please, get in touch.