Our team is as diverse as our industry. Each individual brings a unique skill set and point of view whilst being passionate about what we do. As a workforce we constantly strive to improve ourselves and those around us. We would love to hear any questions you may have so please don’t hesitate to get in touch.


Our Team

Albert founded CARD Group in 2003 and continues to be our principal research consultant. Albert’s expertise in the field of statistical research began by achieving an honours degree in Statistics and Operational Research. His reputation of having particular expertise in understanding the essential statistical and psychological influences on consumer opinion surveys, has seen him requested by clients throughout the UK and Ireland, mainland Europe, Eastern Europe and India.

Albert has been commissioned by some of the largest corporations within the retail industry and beyond. He has extensive experience in local Council related research, having designed successful research projects for numerous councils throughout the UK and Ireland.


Natalie has been a valued member of the CARD Group team since 2010.  In this wide ranging role Natalie oversees the practicalities of our fieldwork as well as supplying all Field Managers with the information and support they need when managing any one of our client’s projects.

She achieved a 2:1 in Biomedical science from Queen’s University, a degree heavily rooted in statistics with a large crossover of skills into the market research sector. As a result of this Natalie is also involved in the quality assurance aspect of our business, continually making sure that our data is collected to a high standard and our client’s receive information that they can be fully confident in.

Natalie is our chief client liaison for fieldwork projects and works with our clients from the project inception stage. This includes advising all new and existing clients in their question set development, helping to capture the most useful and accurate data for each specific purpose.

While your project is live Natalie will keep you up to date on a daily basis of how our teams are doing so you are aware of the success of your project at every stage.


Helena joined CARD Group in 2015, coming from a background in Field Sales Management and Field Sales Training. Her role with CARD Group includes quantitative an qualitative research, from personally collecting data to management of field teams, ensuring data is collected in an accurate, professional and timely manner. She also works with Businesses Improvement Districts, engaging with business owners and managers – this enables us to track the progress of the BID and identify any challenges or opportunities.

Her strengths and skills are field based – building relationships, engaging with people and managing teams. Helena particularly enjoys working on qualitative research, facilitating focus and friendship groups. Her skills, demeanour and personality enables participants to feel at ease within a group, which results in collecting the most relevant within each group discussion.

In 2019 CARD Group introduced Customer Service Excellence Training, which Helena has been delighted to deliver. Our initial roll out has been really successful and we are preparing to deliver our next tranche of training to businesses within Belfast city centre. Helena loves her job and is genuinely interested in what people have to say.

Outside of work, Helena loves spending time with her family and is a valued, hard working member of her local community.

Joanna joined CARD Group in May 2013. She is an experienced bilingual Operations Manager with close to 15 years of working experience in fast-paced environments. Her current role within CARD Group involves multi-project preparation, supervising and guiding and training Site Operations Team in project management areas; including large data sets quality monitoring and assurance. She is also responsible for maintenance of organisational awareness within the company, initiate’s company’s charity endeavours and helps with developing office culture.

Joanna demonstrated her ability to deliver multiple projects on time, to high quality standards. She is our key client liaison for pre-project set-up, live fieldwork updates, and post-fieldwork communications. She thrives in ever-changing working environment and follows through on all tasks.

She holds an MA in Philology and received a comprehensive humanistic knowledge in the areas of language, literature and culture, acquiring skills of critical thinking and information research. Joanna also holds a Foundation Certificate in Marketing from the Chartered Institute of Marketing. Away from work, Joanna is passionate about music, collects vinyl records and loves travelling – she has visited 20 countries so far.


Niall joined CARD Group in 2015 following a three year role within Management Consultancy. He takes on responsibility for the interpretation and analysis of primary fieldwork data. This will inform the production and development of statistical reports aiming to provide critical insights for client.

In addition to his previous professional roles, Niall developed his interest and expertise in statistics and the interpretation of data over the course of attaining a BSc Hons degree in Business Management from Queen’s University Belfast. He holds extensive experience in the work across the Public, Private and Local Government sectors, including the provision of economic development insight for Town Centres.

Niall is committed to the continual review and improvement of analysis and reporting practises within CARD Group to ensure we retain our competitive advantages within the sector.

Roxy joined CARD Group in October 2014 as a Field Manager and has managed field projects throughout the UK, and also in Italy, France and the Netherlands. She has a background in outdoor education. Her current role as Operations Officer within CARD Group involves working with the Operations Team in planning and organising CARD Group projects, as well as being involved in quality assuring all data collected after a study has been completed.

Roxy is involved in the administration of the company, client and supplier communication, organising teams of researchers to carry out projects and our continuous consumer monitoring projects and monitoring and maintaining HR and recruitment functions. She is also involved in the creation of reports and post-project collation and analysis of results.

Thanks to her university studies, Roxy is fluent in French, Spanish and Italian, as well as holding an MA in Translation Studies. She is currently studying for a BA in Business Management. Away from work, Roxy volunteers with Girlguiding as a Brownie Leader and enjoys indoor bouldering and travelling with friends.


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Corporate and social responsibility


At CARD Group we recognise that our business values and operations are a direct representation of our company and its stakeholders. They include customers, employees, investors, suppliers, the community and the environment.