Banking market research

Market research for banking organisations

Banking market research by CARD Group Research & Insight offers both business-to-business and business-to-consumer market research for banking organisations and financial institutions. Experienced in conducting both quantitative and qualitative market research projects, we work in partnership with our clients to deliver actionable insights which improve marketing strategy and achieve business objectives.

Our banking market research service enables banks and other financial services institutions to uncover deeper and more accurate consumer information. We utilise advanced behavioural economics research methods to access both the conscious and subconscious perspectives.

New and existing product and service development for banking

  • Tailor products and services to better meet customer needs
  • Discover more about your customers, their wants and their often hidden motivations.
  • Develop products and services to better meet your customer’s needs.
  • Nurture a deep understanding of your customers’ needs to inform new product development.
  • Gain insight into how to market new products and services to your target markets.
  • Learn how satisfied your customers are and how you can improve customer satisfaction and customer experience in ways that matter most to them.

Competitive intelligence for banking

  • Discover why prospective customers have really chosen a competing bank instead of your bank.
  • Receive insight into how your brand is perceived compared to competing financial institutions and how you can improve your brand.
  • Find out what consumers like and dislike about your competitors
  • Discover how competitors treat their customers with competitive mystery shopping. This includes face-to-face in-branch, by phone and online.

Brand research for banks

Employee surveys for banks

We offer a range of employee surveys for banking staff. These include:

  • Advanced employee engagement surveys using our unique employee attitude analytics
  • Employee satisfaction surveys
  • Employee pulse surveys

Banking market research services

To make an enquiry about a specific project you have or to find out more about our market research for banks, please get in touch. We work with companies across the United Kingdom, Ireland and beyond.