A full service consumer insight & market research company.

Town Centres | BIDs  | Councils | Shopping Centres | Retail | Retail Parks | Leisure & Hospitality

Travel & Tourism | Events | Care Homes | Food & Drink| Banking

A full service consumer insight and market research company

As a full service consumer insight and market research company, we help clients to solve their business problems by empowering a deeper and more thorough customer understanding.  We deliver accurate customer insights and robust evidence to form the cornerstone of the business decision making process.

Based in Belfast in Northern Ireland, CARD Group Market Research was established in 2003. We work with clients across the United Kingdom, Ireland and beyond.  As a highly innovative market research company, we have developed very accurate methods to provide our clients with actionable insights. Find out more about CARD Group.


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Eliminating bias in market research

Evidence based marketing

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Evidence-based marketing: Research and insight

An innovative market research company

As one of the most innovative market research companies in the UK and Ireland, our highly accurate insights ensure that our clients partner with us for years, as we continue to provide insights crucial to their business success.  We provide accurate customer insight derived from high quality quantitative and qualitative data collection.  Our insights are based on our degree level statistical and psychological resources ensure the correct methodology is applied to the development and implementation of each project to ensure the most accurate data possible.  In addition, our processes are founded on ISO quality standards and comply with both the Market Research Society Code of Conduct and ESOMAR best practice.

Our analytical and customer insight services include:

  • Qualitative research: Depth Interviews, focus groups, ethnography and more
  • Quantitative research: Customer surveys, face to face surveys, online surveys and more
  • Advertising evaluation: Digital imagery


We deliver some of the best market research in terms of data collection and customer insight.  Our clients span a wide range of business sectors including, but not limited to:

  •  Shopping centre market research
  •  Retail park research
  •  Retail research
  •  Leisure and hospitality research
  •  Travel and tourism research
  •  Town centre research
  •  Business Improvement District (BID) research
  •  Local government research / public sector research
  •  Event evaluation
  •  Food market research
  •  Care Home market research
  • Financial market research


CARD Group’s success is attributed to our tried and trusted market research methods being highly transferable. Our knowledge and expertise allows us to implement multiple market research projects across many sites and in a variety of languages.  Our efficient data capture and analytical methods enables speedy and effective report delivery to our clients.

Choose CARD Group and discover how accurate research improves business results.