Event evaluation and customer insight for event managers
Event evaluation is crucial to measure the success of events and to gather valuable insights. Our market research services are specifically tailored to help event organisers to produce successful events. Analysing and monitoring key variables relating to your event enables us to discover crucial customer insights that will enable you to make more informed decisions regarding your event strategy.
We employ a range of robust market research methodologies to evaluate events effectively. Our team of experienced researchers combines quantitative and qualitative approaches to gather a comprehensive understanding of attendees’ perceptions, satisfaction levels, and overall event experience. We utilise surveys, interviews, and observational techniques, to capture rich data that allows for detailed analysis and meaningful insights.
Measuring Success Metrics and Goals
Our post event evaluation research goes beyond surface-level feedback. We work closely with our clients during the event planning phase to identify key success metrics and goals specific to their events. Whether it’s attendee satisfaction, brand awareness, networking effectiveness, or achieving specific objectives, we tailor our research to measure the metrics that matter most to your event’s success.
Enhanced Attendee Experience and Brand Perception
We understand that a successful event leaves a lasting impression on attendees. Our research helps you measure the impact of your event on the overall attendee experience and brand perception. We gather post event feedback from attendees on various aspects such as content, speakers, networking opportunities, and venue. We then provide you with actionable insights to enhance future events and strengthen your brand reputation.
In addition to face-to-face surveys, we also utilise email surveys. Our well-designed surveys are tailored to capture relevant insights from attendees, allowing you to measure their satisfaction, suggestions for improvement, and overall event experience. This method ensures a streamlined and convenient process for both participants and event organisers.
Effective Event Survey Management
We handle all aspects of event survey management, from questionnaire design and distribution to data collection and analysis. Our expertise in managing event surveys ensures reliable data, accurate analysis, and timely reporting. We provide you with clear and actionable insights to inform decision-making and guide the success of future event planning strategies and associated marketing communications strategies.
Market research tools
We use a range of market research tools for event evaluation. Depending on the requirements of your event, these may include:
- Customer surveys (intercept surveys and exit surveys)
- Telephone surveys
- Online surveys
- Focus groups or cluster groups
- Depth interviews
- Mystery shopping
Our event analysis and evaluation surveys are designed by our experienced market research strategists in order to collect accurate and unbiased data.
Our event evaluation clients include the Clipper Round the World Yacht Race, the Radio Relay and Chesterfield Market. We operate in both Northern Ireland and the Republic of Ireland as well as across the UK and beyond.
If you would like to find out more about how we can help you with your event evaluation and market research, please get in touch.