Event Evaluation

Event evaluation and customer insight for event managers

CARD Group helps event organisers to produce events to attract the maximum number of delegates.  Analysing and monitoring key variables relating to your event enables us to discover crucial customer and prospective customer insights that will enable you to make more informed decisions regarding event strategy.

We can assess the effectiveness of event variables such as:

  • Number of delegates, number of times attending, demographics, home post code
  • Venue and location
  • Speakers, training sessions, demonstrations and exhibitors
  • Accommodation, food and beverage
  • Media coverage

We are also able to assess if delegates felt the event was worth their time and the cost of the event and if delegates would attend the event again.

Once we have established the most suitable approach to evaluating the event, we select the appropriate market research tool(s).  These market research tools include:

  • Customer surveys (intercept surveys and exit surveys)
  • Telephone surveys
  • Online surveys
  • Focus groups or cluster groups
  • Depth interviews
  • Mystery shopping

Our event analysis and evaluation surveys are designed by our experienced market research strategists in order to collect accurate and unbiased data.

Once analysed, this data enables you to learn more about the needs and expectations of your target market.  This event evaluation information provides actionable insights to inform your event marketing strategies.


At CARD Group, we are also able to survey exhibitors and sponsors to find out if the event met their expectations, what could be improved and if they would participate in future events.

Our event evaluation clients include the Clipper Round the World Yacht Race, the Radio Relay and Chesterfield Market.  We operate in both Northern Ireland and the Republic of Ireland as well as across the UK and beyond.

If you would like to find out more about how CARD Group consumer research agency can help you with your event evaluation and market research, please get in touch.