Food & Drinks Market Research Company

Food and drink market research: how will market research benefit your team and ultimately improve profits?

In order to create a successful marketing strategy, it’s crucial to fully understand customers and prospective customers.  High-quality food market research is key to developing this understanding as we are able to provide you with insights into your customer base. These insights are practical and actionable providing you with direction as to how you can evolve your marketing strategy to better meet your customer’s needs. Market research insights that our customers find invaluable include:

  • Current trends: which food and drink products are currently in demand
  • Emerging trends: which food and drink products becoming increasingly popular
  • How and where food and beverages are consumed
  • Who is buying your product
  • Why those individuals are buying your products
  • Why some individuals don’t buy your products
  • How to optimally target markets
  • Any gaps in the market
  • Inspiration for new food product development
  • Branding

Our market research services, for both domestic and international markets, will help you to address issues such as:

  • Strategy development
  • Concept testing
  • Product testing
  • Flavours
  • Ingredients
  • New opportunities in the market
  • Branding
  • Purchase decision making
  • Pricing
  • Package design
  • Advertising evaluation

Market research tools for the Food and Drink industry

As a full-service market research agency, we offer a range of services.  Listed below are some of the services that are beneficial to companies within the food and beverage sector:

  • Focus groups or cluster groups
  • Depth interviews
  • Customer surveys
  • Telephone surveys
  • Online surveys

Our qualitative and quantitative market research services are beneficial to many sectors in the food and drink industry:

  • Dairy
  • Meats (fresh and frozen)
  • Fresh produce (fruit and vegetables)
  • Processed
  • Ready meals
  • Snacks
  • Organic
  • Healthy
  • Free-from
  • Sauces
  • Hot beverages (Tea and coffee)
  • Energy drinks
  • Soft drinks
  • Alcoholic drinks
  • Food and drink packaging

Our clients are located in Northern Ireland, the Republic of Ireland, the United Kingdom and the rest of Europe.  Our work takes us throughout Europe and beyond.

No matter how large or small your project is, please get in touch.