Leisure and Hospitality Market Research
CARD Group Leisure and Hospitality Market Research Services
Leisure and hospitality market research is crucial for success in this highly competitive industry. At CARD Group Research & Insight, we understand the unique challenges and opportunities that businesses in this industry face. That’s why we offer comprehensive market research solutions designed specifically for the leisure and hospitality sector. With the expertise of our seasoned strategists, we can help you to drive your business forward.
In the leisure and hospitality industry, understanding your customers is key. Market research provides invaluable insights into customer preferences, behaviours, and expectations. We delve deep into customer motivations and needs, providing you with actionable insights. Clients tailor their services to create exceptional experiences that resonate with their target audience. Understanding their customers on a deeper level enables them to build long-lasting relationships and develop customer loyalty.
As competition is strong in the leisure and hospitality industry, gaining a competitive edge is vital. Market research helps you stay one step ahead by providing a comprehensive understanding of your customer’s needs. Armed with this knowledge, you can identify untapped market opportunities, develop unique selling propositions, and differentiate your business from the competition.
Product and Service Development
To meet evolving customer expectations, continuous innovation is essential. Market research enables you to identify emerging trends, gather feedback on existing offerings, and uncover unmet needs. Integrating customer insights into your product and service development process means that you can create offerings that resonate with your target market. This customer-centric approach drives customer satisfaction, fosters loyalty, and drives your business growth.
Marketing and Advertising Effectiveness
Successful marketing and advertising campaigns require a deep understanding of your target audience. Market research provides you with valuable insights into customer segments, preferences, and media consumption habits. This information enables you to develop targeted marketing strategies that effectively reach your desired audience. From selecting the right channels to crafting compelling messages, market research improves your marketing activities, increasing brand awareness, and driving customer engagement.
Optimised Pricing Strategies
Market research helps you understand customer price sensitivity, perceived value, and willingness to pay. Conducting pricing research means that you can determine optimal price points that balance profitability and customer satisfaction.
Enhanced Customer Experience
Market research enables you to identify pain points, areas for improvement, and opportunities to enhance the customer experience. We capture customer feedback throughout their journey, from booking to check-out, you can make data-driven decisions to optimise every touchpoint. This customer-centric approach ensures that your guests enjoy memorable experiences that keep them coming back and recommending your business to others.
Informed decision-making is the cornerstone of success. Market research equips you with the data and insights necessary to make strategic business decisions. From expanding into new markets to diversifying your offerings, market research provides the foundation for assessing opportunities, evaluating risks, and guiding your growth strategy.
Market Research Tools
- Customer surveys (intercept surveys, shopper surveys, customer satisfaction surveys and exit surveys)
- Telephone surveys
- Online surveys
- Focus groups or cluster groups
- Depth interviews
- Catchment analysis
Our leisure and hospitality market research clients include Da Vinci’s Hotel, KFC and Starbucks.
If you would like to find out more about our services, please get in touch.