Diary Studies

Diary Studies for Market Research

A qualitative research technique, a diary study is mainly used to collect information from respondents about their experiences.  Over a period of time, respondents normally log their thoughts in a diary.  This is particularly useful for collecting information on habits or on long processes.

An understanding of the following long-term behaviours can be achieved via a diary study:

 

• Habit: When do respondents use a product or service?
• Usage: How do respondents use a product or service?
• Attitudes: How do respondents feel?
• Behaviours: How loyal are respondents over time?
• Motivation: Why do respondents use a product or service?
• Customer journeys: What touchpoints does the respondent interact with?

 

We operate throughout Northern Ireland, Ireland, the UK and beyond.  If you would like to find out more about how a market research company such as CARD Group can help you with your diary study, please get in touch.