Market Research Agency Northern Ireland

Market research agency Northern Ireland, CARD Group Research & Insight, was first established in Belfast in 2003. We operate throughout the UK, Ireland, mainland Europe and beyond.

Our clients are located throughout the UK and Ireland from Belfast to Derry/Londonderry, Dublin, Louth, London to Sterling and beyond.

As a leading full-service social and market research company in the UK and Ireland, we have developed unique and highly accurate approaches to providing customer insight via our high-quality data collection and analysis.  Our consumer insight work comprises brand research, as well as product and service research across both the private sector and the public sector.

We offer both qualitative and quantitative services – focus groups, interviews and surveys, to name but a few.

From data collection to survey design to skilled analysis to providing detailed, actionable information in our reports, we work closely with our clients to achieve insights vital to business and marketing strategies.

Our services include brand research, brand tracking, new product development research, advertising evaluation, concept testing, event evaluation, customer satisfaction and employee surveys.

Why select us

When a client chooses us, they benefit from our years of knowledge, our experience of working across multiple industry sectors and our successful record of working closely with global brands, local companies and public sector organisations.

Our clients trust us to provide accurate consumer insights on which to base marketing strategies for their brands, products and services.  Our actionable insights have been the cornerstones of many successful business initiatives over the years.

An innovative market research agency Northern Ireland

At CARD Group Research & Insight, we have developed highly accurate research methods.  These methods are statistically robust and provide our clients with a significant competitive advantage when developing strategy.  Each client receives a bespoke approach that combines our years of experience with their individual needs.  If you would like to find out more about our methods please get in touch.

A focused market research company Northern Ireland

In 2016 CARD Group CEO Albert Hamilton established the Northern Ireland branch of the Market Research Society and was subsequently elected as Chair. The Market Research Society Northern Ireland meets several times each year.  If you would like to find out more about the Market Research Society Northern Ireland, please get in touch.

A family-friendly market research company Northern Ireland

Our team fosters a collaborative and supportive working environment.  We each take pride in being dependable, resourceful and helpful to our colleagues, weaving a mutual reassurance so that when we need time away, we have each other’s back.

CARD Group Research & Insight is a life-friendly employer.  Everyone has responsibilities at home and work, and beyond that, we all have our own interests and life goals.  Our interests bring us a sense of fulfilment and life goals give us purpose.  Having time to progress toward those goals is a foundation for happiness and well-being.  CARD Group Research & Insight encourages every team member to achieve work, home and life goals.