We’re Now an Accredited Living Wage Employer

Angeline Martin




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We are proud to announce that CARD Group Research & Insight has become an accredited Living Wage Employer. Our decision to voluntarily commit to paying every member of staff at least the real Living Wage – an hourly rate of pay above the UK Government set minimum and living wages – strategically aligns with our core values that everyone should receive fair pay and a salary that meets their day-to-day needs.

Commenting on the accreditation, CARD Group Research & Insight Chief Executive, Albert Hamilton said “We’re delighted to be recognised as an accredited Living Wage Employer. We have given a long-term commitment to our staff that they will continue to be paid at least the Real Living Wage.”

“Our decision to become an accredited Living Wage Employer reflects our commitment to our employees’ well-being. We value and invest in our employees, creating a positive work culture for all.  As a leading market research company, we know that our greatest asset is our team of exceptional people – from our operations, research and analysis staff to our fieldwork teams. We want to ensure that every one of our exceptional people feels supported, recognised and valued.”

“Not only is the real Living Wage good for society, and good for our people – it is also good for business. Carrying out industry-leading market research daily, at CARD Group Research & Insight, we know the importance of evidence-informed decision-making. A report carried out by Cardiff University Business School found that 93% of accredited Living Wage Employers had benefited from their accreditation – from recruitment and retention to improved productivity and motivation. So we would encourage any employer to join us – and over 12,000 employers across the UK – in deciding to pay a real Living Wage to all your staff.” 

From June 2022, a new Social Value procurement policy announced by the Department of Finance in Northern Ireland has required that social value makes up at least 10% of award criteria in relevant public tenders. It also requires that any staff working on those contracts are paid at least the Real Living Wage. This has been an important development, coming after effective lobbying from Social Enterprise NI and others across the sector, that CARD Group welcomes and aligns strongly with our core organisational values.

What is the Real Living Wage?

The Real Living Wage is an independently calculated hourly rate, set by the Living Wage Foundation. This rate ensures employees receive fair compensation based on the current cost of living, enabling them to meet their basic needs and have a decent standard of living.

The Living Wage Foundation awards The Living Wage accreditation. This is an organisation that recognises businesses in the UK that demonstrate their commitment to paying their employees a wage that will provide a comfortable standard of living.

For a list of all Real Living Wage accredited employers, and to find out more about becoming accredited, visit: https://www.livingwage.org.uk/ 

About the author: Angeline Martin

As Marketing Manager, Angeline has more than 20 years of marketing management experience. She holds a BA (hons) Business Studies degree, specialising in marketing, from the University of Ulster. A Chartered Marketer, Angeline is also a member of the Chartered Institute of Marketing.

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