Customer research company, CARD Group Research & Insight focuses on understanding consumers. As consumer research is key to successfully marketing a product or service, it’s vital to employ an experienced customer research company with expertise in your industry.
Understanding both conscious and subconscious customer needs, preferences, attitudes, motivations and buying behaviour, means that companies are better placed to develop more successful marketing strategies for their brands, products and services.
As customer understanding grows, marketing management teams can target key consumer segments more effectively. The marketing team will be able to develop new products and new services as solutions to meet the needs of those customers, refresh existing products and services, and develop the brand to satisfy those needs.
Using behavioural economics within a market research project, the business or organisation will gain competitive intelligence, will more easily identify changes in purchasing intent and behaviour, and generally, increase chances of success as more information becomes available to inform decisions regarding strategy.
In recent years, the COM-B model of behaviour has become more popular. The COM-B model identifies three factors that need to be present for an effective behaviour change: capability, opportunity and motivation.
Mathematical analysis and data are used to draw conclusions about companies and their markets.
Quantitative research data helps to analyse interest in your brand, product or service.
Quantitative tools often used include:
Some characteristics of quantitative research are:
Quantitative research is useful for the following types of questions:
Qualitative tools include:
Qualitative research analyses consumer attitudes and perceptions towards a brand, product or service. It also looks at what motivates consumers.
Customer research objectives may include:
From experience, and for optimum results, our solutions are often designed using a combination of qualitative and quantitative research services.
If you would like to learn more, please do get in touch.