Evidence-based marketing: Research and insight




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How Research and insight shaped one of Northern Ireland’s most important campaigns in decades

Join the Market Research Society NI for a session with Paul James of Ardmore Advertising & Marketing.  Paul will be presenting a case study illustrating how research and insight shaped one of Northern Ireland’s most important campaigns in decades.

Paul, an Account Director at Ardmore, has been developing advertising and marketing strategies for Northern Ireland’s most sensitive and complex campaigns for the past 7 years.

He says, “When it comes to advertising, it’s all about shifting the belief of your audience…”

This session will be introduced by Albert Hamilton, CEO of CARD Group and Chair of the Market Research Society NI and will include refreshments and time for networking. This event will be of interest to individuals in B2B and B2C organisations, charities and the public sector.

This event is open to MRS members, staff of MRS Company Partners and anyone interested in enhancing the reputation of research, developing opportunities for professional networking and best practice exchange in NI.

Date:                      Tuesday 13th November 2018

Time:                      10.00 am to 11.30 am

Location:               Lecture room 2, Riddel Hall, 185 Stranmillis Road, Belfast BT9 5EE

Cost:                       Free to MRS Members and non-members

CPD:                       1 hour