Fri 20th May 2016
CARD Group Chief Executive Albert Hamilton elected as chairperson of the Market Research Society NI We are delighted to announce that our Chief Executive Albert Hamilton has been elected as Chairperson for the newly formed Northern Ireland branch of the Market Research Society. Albert is keen to promote the market research sector within Northern Ireland. […]
Read MoreWed 27th April 2016
The rationale for accurate shopping centre market research Over the years we have received requests from clients to provide rationales for undertaking research. Marketing budgets tend to be limited and clients can be under pressure to clarify the benefits of market research with regard to return on investment. These are a few of the questions […]
Read MoreThu 24th March 2016
Using the wrong research tools can damage a shopping centre’s value Is there any other profession where we would tolerate someone deciding which tool to use before they knew what the job was? What would you say to someone trying to use a saw to hang a picture on a wall? Would you be confident […]
Read More