NEWS
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Albert Hamilton
Wed 30th November 2016
Community Consultation: Six key points for a successful consultation
Six key points for a successful community consultation A successful community consultation requires: 1) Clear and unambiguous objectives for the community consultation 2) Appropriate and actively-inclusive community consultation methods 3) A community consultation plan detailing opportunities to participate and deadlines 4) Effective publicity to ensure all groups, including hard-to- reach, have the information needed […]
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Albert Hamilton
Wed 9th November 2016
Customer Research
How good customer research drives better sales I was recently in a meeting with a prospective client and I asked who their target market was. I was told it was “everyone”. That was all I needed to hear to know that they did not have a sufficient customer research strategy in place. Given that good […]
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Albert Hamilton
Wed 21st September 2016
Why it’s risky to market to your ‘average’ customer
Why is some market research so fixated on averages? Say we add up the exam scores of ten students and we divide that number by ten. That gives us their average score – right? The strange thing is – it is highly unlikely that most, or possibly even any of the students got that exact […]
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Big Data limitations and how to overcome them with Big Qual
Fri 9th September 2016
Why ‘Off-the-shelf’ doesn’t work in market research
Tue 16th August 2016
Market Research Society Northern Ireland
Fri 20th May 2016
Shopping Centre Market Research
Wed 27th April 2016
Selecting the right research tools
Thu 24th March 2016
Market Research Society NI
Wed 17th February 2016
