NEWS
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Angeline Martin
Mon 20th November 2017
Business Improvement District Best Practices Using Market Research
Business Improvement District Best Practices, Market Research and Evaluation Business Improvement District best practices include setting SMART objectives. Key performance indicators then enable ongoing performance tracking to ensure the right strategies and tactics are being used to achieve objectives. Business Improvement District best practices include the following key performance indicators (KPI): BID visitor demographics compared […]
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Albert Hamilton
Tue 25th July 2017
How accurate customer insight can improve marketing
Without accurate customer insight, you could be marketing to the wrong stage of the AIDA model. To develop effective advertising campaigns, marketers have been using variations of the AIDA marketing model for more than 100 years. Channelling potential customers through developing Awareness, generating Interest, then creating Desire through to prompting Action can been seen underpinning […]
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Angeline Martin
Wed 24th May 2017
Customer surveys: Why in-store customer surveys are crucial to retailers
Why in-store customer surveys are crucial to retailers What is the best way to get a customer’s true opinion? An online survey a few days after a shopping experience? A follow-up telephone call? Or is it a face-to-face customer survey the moment they finish their shop? At CARD Group, a UK based market research agency, […]
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Useful Evidence in Policy Making
Wed 12th April 2017
The Market Research Society Northern Ireland
Tue 13th December 2016
Community Consultation: Six key points for a successful consultation
Wed 30th November 2016
Customer Research
Wed 9th November 2016
Why it’s risky to market to your ‘average’ customer
Wed 21st September 2016
Big Data limitations and how to overcome them with Big Qual
Fri 9th September 2016
