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Angeline Martin
Mon 5th February 2018
NI Marketers GDPR Readiness Poll
As Secretary of the Market Research Society NI, I’ve been submersed in GDPR for some time now. I’ve been busy organising our most recent Market Research Society NI session; a GDPR information session with Compliance Barrister Orlagh Kelly of www.Briefed.pro. We thought it would be interesting, as marketers are one of the main user groups […]
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Angeline Martin
Mon 20th November 2017
Business Improvement District Best Practices Using Market Research
Business Improvement District Best Practices, Market Research and Evaluation Business Improvement District best practices include setting SMART objectives. Key performance indicators then enable ongoing performance tracking to ensure the right strategies and tactics are being used to achieve objectives. Business Improvement District best practices include the following key performance indicators (KPI): BID visitor demographics compared […]
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Albert Hamilton
Tue 25th July 2017
How accurate customer insight can improve marketing
Without accurate customer insight, you could be marketing to the wrong stage of the AIDA model. To develop effective advertising campaigns, marketers have been using variations of the AIDA marketing model for more than 100 years. Channelling potential customers through developing Awareness, generating Interest, then creating Desire through to prompting Action can been seen underpinning […]
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Customer surveys: Why in-store customer surveys are crucial to retailers
Wed 24th May 2017
Useful Evidence in Policy Making
Wed 12th April 2017
The Market Research Society Northern Ireland
Tue 13th December 2016
Community Consultation: Six key points for a successful consultation
Wed 30th November 2016
Customer Research
Wed 9th November 2016
Why it’s risky to market to your ‘average’ customer
Wed 21st September 2016
