NEWS
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Albert Hamilton
Wed 9th November 2016
Customer Research
How good customer research drives better sales I was recently in a meeting with a prospective client and I asked who their target market was. I was told it was “everyone”. That was all I needed to hear to know that they did not have a sufficient customer research strategy in place. Given that good […]
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Albert Hamilton
Wed 21st September 2016
Why it’s risky to market to your ‘average’ customer
Why is some market research so fixated on averages? Say we add up the exam scores of ten students and we divide that number by ten. That gives us their average score – right? The strange thing is – it is highly unlikely that most, or possibly even any of the students got that exact […]
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Albert Hamilton
Fri 9th September 2016
Big Data limitations and how to overcome them with Big Qual
In the struggle to increase market share and share of wallet, having hard numbers from quantitative research to refer to can be reassuring. Quantitative market research provides answers to questions such as where exactly is our secondary catchment? How much is it worth? What is our share of that market? In which postcode zones are […]
Read MoreArchive
Why ‘Off-the-shelf’ doesn’t work in market research
Tue 16th August 2016
Market Research Society Northern Ireland
Fri 20th May 2016
Shopping Centre Market Research
Wed 27th April 2016
Selecting the right research tools
Thu 24th March 2016
Market Research Society NI
Wed 17th February 2016
Market Research Society Meeting
Thu 7th January 2016
