Fri 11th January 2019

Are your target market views represented on social media?

Are the views expressed via social media reflective of your target market?

Wed 26th September 2018

Four ways to improve your care home marketing with market research

Care home marketing has become increasing important in many geographical areas. As a more effective marketing strategy will help to improve performance as well as enabling more efficient use of the budget, it’s crucial to fully understand residents and prospective residents. So how do you ensure that your target customers select your care home above […]

Why Marketing Managers cannot live on digital metrics alone

Market research has evolved over the past few years to encompass data gathered via social media monitoring and website analytics.  Whilst these relatively new technologies provide a useful service to companies, they cannot replace traditional market research.  Accurate market research remains vital to developing an effective marketing strategy. These are some of the reasons why… […]