Why Employee Engagement Matters

Employee engagement is key to boosting productivity, sparking innovation, and retaining top talent. At CARD Group Research & Insight, we specialise in creating customised employee surveys that reveal what truly drives engagement. Our data-driven insights help organisations develop targeted strategies to enhance workforce morale and performance, ultimately leading to improved business outcomes..

Employee engagement is crucial for business success. Engaged employees are more productive, motivated, loyal and less likely to leave. According to Accounts and Legal, rehiring for a position is a large hidden cost as they have calculated that the average employee costs SMEs £12,000 to replace.

The Role of Internal Marketing

Internal marketing significantly boosts workplace engagement. Effectively communicating company values, goals, and achievements helps enhance internal engagement. This involves crafting a strong internal communication plan and using employee engagement strategies that resonate with your team.

Comprehensive Surveys for Deep Insights

Our employee engagement and satisfaction survey tools capture a wide range of employee sentiments. These surveys help measure various aspects of job satisfaction, including:

• Job satisfaction
• Employee job satisfaction
• Work satisfaction
• Personnel satisfaction

These surveys go beyond data collection; they help understand what drives employee engagement and identify areas for improvement.

Case Study: Boosting Engagement

One of our clients, a mid-sized firm based in Northern Ireland, struggled with disengaged employees. Our comprehensive employee engagement survey identified key areas for improving internal communication and employee involvement. After implementing our recommendations, the client saw a 23% increase in staff engagement within six months. Regular engagement surveys and targeted programmes were crucial to this success.

Strategies to Enhance Employee Engagement

To improve employee engagement, implement tailored programmes that include regular engagement surveys and specific staff satisfaction initiatives. Consistent measurement of employee engagement helps businesses quickly identify and address issues.

Addressing Disengagement

Many organisations struggle with disengaged employees. Our surveys and subsequent insight help to identify and re-engage these employees by developing team engagement strategies and fostering a culture of engagement at work.

Long-Term Engagement Solutions

For lasting success, develop a comprehensive employee engagement strategy, including:

• Talent engagement strategies
• People engagement strategies
• Engagement in management

Focusing on these areas helps maintain high levels of workforce engagement, satisfaction and employee retention.

Benefits of Engagement

Engaged employees are more likely to be satisfied with their jobs and contribute positively to company culture and business goals. Satisfied employees are the cornerstone of any thriving organisation. When employees feel engaged, they are more likely to remain loyal to the company.

Internal Marketing at CARD Group

As part of our own well-being programme, we run employee surveys to ensure our engagement strategies are effective. This year, we have been shortlisted for three Wellbeing in the Workplace awards: Business in the Community, Belfast Telegraph, and Irish News.

We are dedicated to helping companies enhance their employee experience through comprehensive surveys and insightful data. Whether you aim to improve staff engagement, team engagement, or overall workforce engagement, our tailored solutions can help you achieve your goals. Focusing on data-driven strategies and deep insights enables our clients to create a more highly engaged and satisfied workforce.

If you’re interested in learning more about how our market research services can support your internal marketing and employee engagement efforts, please get in touch.