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Angeline Martin
Fri 21st April 2023
Brand Health Tracking: Measure & Analyse Brand Health
Brand health tracking is a key component of any successful marketing strategy. Strong brands can lead to increased customer loyalty, improved customer experience, and ultimately, greater sales. But how can businesses measure and understand their brand health? Enter brand tracking. What is brand health tracking? Brand health tracking involves monitoring and analysing various metrics related […]
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Angeline Martin
Thu 31st March 2022
CARD Group Research & Insight Expands with New Belfast Office
We’re pleased to announce the opening of our new head office in Belfast. Located in University Street, the larger office space will accommodate the growth of the company and help expand its client base in Northern Ireland. “We are delighted to open our new Belfast office, which provides additional space for both our Belfast-based staff […]
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Angeline Martin
Tue 29th March 2022
Customer research agency collaboration with Queen’s University KTP
Customer research agency, CARD Group Research & Insight, recently completed a knowledge transfer partnership with Queen’s University Belfast. The knowledge transfer partnership was set up to develop a new customer research system incorporating advanced methodologies. Chief Executive Albert Hamilton had been developing an innovative customer research idea and wanted to build a system to access […]
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Psychographic segmentation; vital for optimising tight marketing budgets
Fri 24th February 2023
Market research companies and 4 reasons why you need a good one
Mon 23rd January 2023
Customer research company insights into tools for effective market research
Wed 14th December 2022
Improving the food product development process with food market research
Tue 25th February 2020
Market research companies and eliminating bias in market research
Tue 21st January 2020
Are your target market views represented on social media?
Fri 11th January 2019
