Author Archives: Angeline Martin

About Angeline Martin

As Marketing Manager, Angeline has more than 20 years of marketing management experience. She holds a BA (hons) Business Studies degree, specialising in marketing, from the University of Ulster. A Chartered Marketer, Angeline is also a member of the Chartered Institute of Marketing.

  1. The Market Research Society Northern Ireland

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    The Business of Evidence:  A Market Research Society NI Event (Belfast)

    The UK research market is larger than the music industry according to a Market Research Society industry report.  The business of evidence market currently generates £4.8 billion in GVA and has been growing at a astounding rate of 65% since 2012.

    Guests at the Market Research Society NI event (located in Belfast), discovered that despite the sector already employing nearly 73,000 full time equivalents, attracting high calibre talent is one of the key challenges for the future.  Certainly more than one third of those surveyed believe the market research sector will face a future skills shortage, particularly in areas such as data science.

    The discussion panellists, following The Business of Evidence presentation, debated the need for the general public to demand evidence to support statements made to the media.  With recent Brexit and US election campaigns criticised for the inaccuracy of the information used, it appears that false or misleading public statements enable manipulation of the media are without consequences.  This misinformation, regardless of whether inadvertent or deliberate, is creating a society where the general public does not know what news sources to trust.

    Massive thanks to PwC for hosting the event and to Julie McClean for presenting the findings of their report.  Thanks also go to Market Research Society NI Chair and CARD Group Chief Executive, our own Albert Hamilton as well as panellists Fiona Rooney of Ipsos MORI, Jeff Peel of Quadriga Consulting and Honor Mallon of PwC.

  2. Market Research Society Northern Ireland

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    CARD Group Chief Executive Albert Hamilton elected as chairperson of the Market Research Society NI

    We are delighted to announce that our Chief Executive Albert Hamilton has been elected as Chairperson for the newly formed Northern Ireland branch of the Market Research Society.

    Albert is keen to promote the market research sector within Northern Ireland.  During the meeting he established several objectives for the new Market Research Society network.

    – To give market research a stronger presence with Northern Ireland media

    – To protect the reputation of market research in Northern Ireland

    – To support the growth of the sector

     

    Ruth Flood, Managing Director of RF Associates, was elected as Vice Chairperson and Angeline Martin, Marketing Manager from CARD Group was elected as Secretary.

    Following the appointment, Albert Hamilton said, ‘The new Northern Ireland network gives a voice to a highly talented sector.  I very much look forward to working with current and future MRS members to increase awareness of our offer both domestically and further afield.”

    The next meeting for the Market Research Society Northern Ireland will take place at the end of August.  We will confirm the details for the next meeting closer to the time.