Partnering with The Federation of Small Businesses (NI) to survey small businesses on their banking experiences

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Aoife Hamilton

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We’re delighted to be working with The Federation of Small Businesses (FSB) to better understand the banking experiences of small businesses and the self-employed in Northern Ireland. Through a short survey, we are gathering valuable insights into how small businesses perceive their banking services, identifying any challenges they face, and uncovering areas where improvements could be made.

How to share your views

If you’re a small business or are self-employed, and would like to contribute your voice, simply:

  • Click the link to the survey: click here.
  • Complete and submit your response: The survey is anonymous and only takes around 8 minutes.

The survey will remain open until 10am on Monday 18 November, so please take a few minutes to respond now.


The Purpose of the Survey

The survey will collect feedback from small business owners, entrepreneurs and the self-employed about their banking services and experiences – an issue that we know is a hot topic at present. Through this survey, small businesses will have the opportunity to share their thoughts on a variety of topics related to banking, including:


Current banking experiences: How satisfied are small businesses with their banking services? Are there aspects of the service that meet their needs, or are there areas for improvement?
Challenges faced: What issues are small businesses experiencing with their banks?
Suggestions for improvement: What changes or improvements would small businesses like to see in their banking relationships?


Key Insights from the Survey

Once the survey data has been collected, our team of experts analyse the responses to identify key trends and insights. These insights will play a crucial role in supporting FSB NI’s advocacy efforts, helping them focus on the most pressing issues affecting small businesses in Northern Ireland today.


Why This Survey Matters

The findings from this survey will provide a detailed look at the current banking landscape for small businesses. Small businesses are essential to the economy, and ensuring that they have access to the banking services and support they need is crucial to their growth and success.
Small businesses can influence the improvements that are made in the financial services industry by sharing their experiences and challenges. The insights gathered from this survey will help the FSB advocate for changes that address these challenges and better support their needs. As a B2B market research agency, our goal is to provide the FSB with accurate, reliable insights that will inform their advocacy campaigns.

Northern Ireland Assembly Finance Committee Briefing

Head of the FSB NI, Roger Pollen, briefed the NI Assembly Finance Committee on the business banking experience of small businesses and the self-employed across Northern Ireland.

He shared interim findings from a small business banking survey, in which CARD Group Research & Insight is partnering with the FSB, to deliver a robust evidence base on issues experienced.

Parliamentary copyright video/audio footage is reproduced with the permission of the Northern Ireland Assembly Commission.

At CARD Group Research & Insight, we serve as a B2B market research agency that helps organisations make data-driven decisions. We are delighted to be working with FSB NI on this important survey, gathering insight to assist them in their vital work supporting and advocating on behalf of small businesses across Northern Ireland.

Your participation is vital in ensuring that small businesses in Northern Ireland receive the support they need from their banking institutions. If you should have any questions regarding this survey, please contact info@card-group.com

About the author: Aoife Hamilton

As Director of Corporate Development at CARD Group Research & Insight, Aoife draws from more than a decade of experience in policy and social research gained predominantly in the charity and social enterprise sector. Aoife holds a BA (Oxon) in History and Politics and a CMI Level 7 Certificate in Strategic Leadership and Management.