Market Research for Medical Societies and Associations
Medical societies exist to represent their members, advance their specialty, and improve patient care. Whether it’s shaping policy, driving innovation, promoting equality, diversity and inclusion, or delivering high-quality education, societies succeed when they truly understand their members’ needs.
That’s where we help. Our medical society market research provides the evidence needed to deliver on founding objectives, strengthen community, and grow national and global influence.
Member Research & Satisfaction Surveys
What we do: We design and deliver medical society market research, including member satisfaction surveys, membership diversity studies, and demographic profiling (gender, ethnic minority representation, and more). We understand if barriers to progression or job satisfaction exist or equally importantly are perceived to exist.
Why it matters: Understanding who your members are – and how they progress in their career – highlights both strengths and equality and diversity related barriers. A well functioning specialty attracts new talent, helps members achieve more and grows the reputation of the society.
The result: Members of all backgrounds and membership levels enjoy inclusivity, stronger engagement, job satisfaction and long-term growth.
Education & Training Needs Analysis
Many medical associations are committed to facilitating the highest standards of surgical and clinical education.
What we do: We assess training needs, explore what influences the choice of specialty, and map where knowledge gaps exist.
Why it matters: Independent analysis ensures CPD and training programmes are relevant, accessible, and responsive to diverse membership needs.
The result: Increased uptake of training, enhanced reputation as a leader in professional development, and measurable impact on patient care.
Event & Conference Evaluation
Annual scientific meetings and training events are a cornerstone of professional membership organisations.
What we do: We run live and post-event surveys and feedback studies to measure satisfaction, inclusivity, and the effectiveness of communication with members.
Why it matters: Evidence helps refine your programmes, benchmark performance, and demonstrate value to members and sponsors.
The result: More engaging events, higher attendance, and stronger financial sustainability.
Equality, Diversity & Inclusion Research
Promoting inclusivity is central to the leadership role of every medical society.
What we do: We design equality, diversity and inclusion surveys. Our surveys can track membership diversity demographics (gender, ethnicity, qualification level etc.), measure perceptions of the gender pay gap and more.
Why it matters: This research aligns with a society’s obligations under the Equality Act 2010 and the commitment to valuing Diversity, Equality, Belonging and Inclusion ensuring fair treatment for members, patients, and staff.
The result: A clearer picture of barriers, opportunities for improvement, and evidence to drive long-term cultural change.
Sponsorship & Stakeholder Research
Medical societies rely on industry partnerships to fund education, training, and research.
What we do: We conduct stakeholder interviews and sponsorship research to understand the needs of medical device companies, pharma, and other healthcare partners.
Why it matters: Evidence helps align your sponsorship packages with industry priorities and strengthens long-term relationships.
The result: More compelling sponsorship opportunities, greater income, and increased support for your mission.
Strategic Benchmarking & Policy Insight
As leading professional membership organisations, societies need to demonstrate leadership and shape policy.
What we do: We provide benchmarking studies, member engagement tracking, and policy insight.
Why it matters: Evidence positions your society as a trusted authority in the healthcare community.
The result: Clearer strategy, stronger influence, and decisions based on facts.
Why Work With Us?
- Specialists in medical society market research – We understand the structure, objectives, and challenges of professional membership organisations.
- Independent and credible – Members and stakeholders share more openly with a trusted external partner.
- Tailored to your goals – From a member satisfaction survey to in-depth EDI research, our work is designed around your society’s needs.
- Clear reporting – Our findings are presented in plain language, with practical recommendations you can act on immediately.
“Medical societies have unique responsibilities: they represent their members, influence policy, and shape the future of their speciality. Our team brings years of expertise, helping organisations uncover what really matters to their members – from education and training to diversity, inclusion, and sponsorship. We know how to ask the right questions, explore sensitive issues like the gender pay gap or perceptions of professional exclusion, and deliver insights that are both credible and actionable.”
Albert Hamilton, Chief Executive, CARD Group Research & Insight
The Benefits for Your Society
- Evidence to support strategic decision-making
- Stronger member engagement and retention
- More impactful education and CPD programmes
- Progress on equality, diversity and inclusion – including closing the gender pay gap
- Clear understanding of membership diversity across demographics, gender, and ethnic minorities
- Insights into what influences the choice of specialty and how to address barriers
- Greater sponsorship income and stakeholder support
- Clearer, evidence-based strategy for the future
Partner With Us
If you would like to find out more about how we can help you achieve your goals, please get in touch today.