How to plan more successful business improvement district events with data-driven insights

Planning an event for your Business Improvement District? Market research ensures your initiatives meet local business needs, attract the right audience, and generate real economic benefits for levy payers.

What data tells you about BID events

• Which events work best for your BID: You can build up historical data to show which events drive maximum engagement as well as revenue for local businesses.
• What local businesses need: Surveying and interviewing local businesses reveal how events can best support business growth.
• Who Your Audience Is: Demographic insights reveal your most valuable target audiences to ensure marketing activity is targeting the right people.

Steps to Data-Driven Event Planning

• Conduct Pre-Event Research: Use surveys and consultations with local business to ensure the event is aligned with local business goals.
• Monitor Event Performance: Track event attendance, visitor types, sales, and customer engagement.
• Analyse data and adapt future strategy: Use post-event feedback from both local businesses and BID visitors to improve future events.
  Why customer and local business insights matter

With a research centred approach, BID events become more than just entertaining visitor gatherings – they become powerful tools for economic development.

To find out more please get in touch.