Drive Growth with Market Research for Restaurants

Insight-Led Decisions for Marketing & Innovation Teams

In the fast-paced world of dining and hospitality, knowing your customer isn’t a luxury, it’s a necessity. At CARD Group Research & Insight, we specialise in market research solutions tailored for restaurant chains, helping marketing teams make smarter, faster, more confident decisions.

Get Closer to Your Customers

Understanding customer preferences, behaviours, and expectations is the foundation of great strategy. We help restaurant brands uncover what really drives loyalty and repeat visits, from in-depth motivations to unmet needs, so you can build successful marketing campaigns and experiences.

Stay Ahead of the Competition

In a crowded marketplace, differentiation is everything. CARD Group Research & Insight gives you the insight to spot emerging trends, unlock untapped market segments, and develop stand-out propositions that set your brand apart – before your competitors do.

Develop Winning Menus, Offers & Experiences

Using research to fuel innovation, we help you test new product concepts, gather customer feedback, and refine your service experience to meet rising customer expectations – all before rollout.

Real-World Insight in Action

Our client, a national casual dining chain needed help with selecting new locations without cannibalising sales from nearby branches.

Case-study: Here’s how we helped

• We mapped customer catchment areas and analysed footfall data to assess trade area overlap.
• We ran face-to-face surveys and used our TREADS system to classify visitor types (e.g. tourists, residents, commuters).
• Our analysis combined survey and online behavioural data, and included in-depth interviews with loyalty card members to uncover motivations behind location choice and loyalty.

The result? Minimal cannibalisation risk, clear projected customer numbers, and the confidence to proceed with a new site – now open and thriving.

Read more about this restaurant case study here

Maximise Campaign Impact

From national advertising to local promotions, our insights help you understand how your target audiences consume media, respond to messaging, and engage with your brand. The benefits include higher ROI, better targeting, and stronger brand loyalty.

Price Smarter

Striking the right balance between value and profitability is crucial. We use pricing research to help you determine optimal price points based on customer sensitivity and perceived value, keeping your menu competitive while protecting your margins.

Data-Driven Decisions Start Here

From strategic expansion to menu diversification, our insights empower your team to make confident, evidence-based decisions that support growth and minimise risk.

Research Methods:

• Customer surveys
• Online and telephone surveys
• Focus groups & depth interviews
• Proprietary tools like TREADS visitor segmentation
• Behavioural economics
• Advanced analytics
• Data science

And more…

Trusted by Top Brands

We understand the scale, speed, and stakes involved – and deliver research that drives measurable results.

If you would like to find out more about our market research services for restaurants, please get in touch.