Are your BID events driving business growth? Market research tells you.

Business Improvement District (BID) events are designed to attract foot traffic, engage the community, and support local businesses. But how do you know if your events are truly delivering results? Market research provides the data-driven insights you need to measure impact and refine your approach.

Why Event Evaluation Matters

Market research helps track key performance indicators (KPIs) like:

• Increased foot traffic and sales during events
• Business engagement and participation levels
• Public perception and community feedback

How Market Research Helps

• Pre-Event Surveys: We can gauge business expectations and community interest before planning.

• Data Collection: Each visitor segment contributes differently to the town center’s overall value. Some visitors come less frequently but spend more, while others visit more often but spend less. Understanding the number of unique visitors to a town center enables BIDs to tailor events and initiatives to attract the most desirable visitor segments, maximising economic impact and engagement. Our TREADS system determines the number of unique visitors coming to a town centre and helps BIDS set targets for which ones to focus on to increase the right type of footfall.

• Post-Event Analysis: Gather feedback to identify strengths and areas for improvement.

The Bottom Line

Market research allows BIDs to ensure that their events are not just entertaining but also economically beneficial. Data-driven decisions help justify funding, improve future events, and maximise business growth.

If you would like to find out more about how our business improvement district market research services, please get in touch.