Advertising Evaluation

Advertising Evaluation Services

Advertising evaluation helps you to discover if your advertising is engaging your target market. At CARD Group Research & Insight, our advertising evaluation services include:

• Developing effective advertising to raise brand awareness and increase your sales
• Discovering and prioritising the benefits most important to your primary target audience
• Pre-testing your campaigns
• Selecting the most effective methods of communication to reach your target audience.
• Testing existing campaigns to find out if you’re reaching your target audience on the right channels, at the right times, and in the right places.

Depending on your advertising evaluation objectives, we use either qualitative or quantitative tools – or a hybrid of both.

Qualitative market research, for example, is used to test advertising copy whilst quantitative market research can be used to measure the effectiveness of an advertising campaign.

If you are searching for a market research company to assist you with your advertising evaluation, please get in touch.  We partner with clients across the UK, Ireland and Europe.