Using behavioural economics to boost employee engagement

At CARD Group Research & Insight, we believe in the power of data to drive meaningful change within organisations. Traditional employee surveys have long been a cornerstone for gathering insights, and they remain invaluable tools for measuring employee engagement and satisfaction. However, by incorporating behavioural economics principles into our surveys, we can uncover deeper, more actionable insights that go beyond surface-level responses.

Capture underlying motivations behind employee behaviour

Behavioural economics allows us to account for the psychological, emotional, and social influences that shape how employees think and act. When integrated with traditional survey methods, these insights help us design more effective questions and interpret responses in ways that provide a clearer understanding of what truly motivates and engages employees.

Enhance Internal Marketing Strategies with Richer Insights

Our approach ensures that employee surveys not only capture employee satisfaction but also uncover the underlying motivations that drive engagement, loyalty, and performance. With a better understanding of these behavioural patterns, companies can refine their internal marketing strategies, create better workplace environments, and build stronger relationships with their teams.

Improve recruitment with behavioural insights

Behavioural economics also plays a crucial role in enhancing the recruitment process. Understanding the psychological and emotional factors that drive candidates to choose a particular employer means that companies can tailor their recruitment messaging to attract the right talent. With insights into what truly motivates job seekers, such as work-life balance, career development opportunities, or company culture, businesses can design more targeted recruitment strategies that resonate with their ideal candidates, ensuring a better fit and a smoother hiring process.

Boost employee retention with data-driven strategies

Retention strategies can also be significantly improved by applying behavioural insights. Understanding what keeps employees satisfied and engaged—and what could lead them to leave—enables companies to address potential issues proactively. Identifying factors such as recognition, career growth opportunities, and company culture, enables businesses to create personalised retention strategies that foster long-term loyalty. This can ultimately reduce turnover rates and ensure that employees remain committed to the organisation over time.

Create personalised engagement strategies that drive results

Behavioural insights complement traditional surveys, enhancing the data gathered to provide a richer, more nuanced understanding of your workforce. This allows companies to create more personalised and effective engagement strategies that align with the unique needs and preferences of different employee segments, leading to stronger employee satisfaction and productivity.

Gain comprehensive insights that drive positive change

At CARD Group Research & Insight, we’re committed to helping businesses gain the insights they need to drive positive change within their organisations. If you’re interested in learning how we can enhance your employee surveys using behavioural economics, get in touch with us today.