Market research company CARD Group Research & Insight is dedicated to delivering accurate customer insight to enhance strategic decision-making for brands, products and services.
Established in 2003, we operate across the UK, Europe, and beyond, offering a comprehensive suite of services designed to help businesses thrive in today’s competitive landscape.
We are committed to facilitating a deeper understanding of customer behaviour. Our unique approach combines conscious and subconscious methods to ensure the most accurate and actionable results, empowering our clients to make more informed business decisions.
Our market research company services include the following:
- Brand research and brand tracking
- New and existing product development research
- Advertising campaign concept testing and evaluation
- Event evaluation
- Customer surveys
- Customer satisfaction surveys
- Employee surveys
If you are considering engaging a market research company, please get in touch today to learn more about how our customer insight and consulting service can help you grow your business.
LATEST ACTIVITIES
All the latest events, news and work from CARD Group Research & Insight right here.
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News
Partnering with The Federation of Small Businesses (NI) to survey small businesses on their banking experiences
Our Services
Brand Research and Brand Tracking
Our brand evaluation system is vital for assessing how effectively your brand meets its goals. We employ innovative techniques and technology to track and analyse the ongoing success of your brand strategy and provide detailed insights into customer engagement and brand perception.
New Product Development Research
We offer extensive expertise in new product development research which is crucial for testing initial concepts with target markets, developing value propositions, and effectively marketing new or updated products. Our consumer insights help clients navigate challenges throughout the product development process, optimising opportunities and ensuring evidence-based, data-driven decisions.
Our expertise includes gathering data and extracting actionable customer insights for packaging, service, delivery, brand, and company reputation.
Advertising Campaign Evaluation & Concept Testing
Understanding the effectiveness of advertising campaigns is vital for optimising future efforts. Our advertising research delves into both conscious and subconscious responses to gauge the impact of your campaigns on your audience and providing the necessary evidence for marketing ROI.
Event Evaluation
Our event evaluation services help organisers produce events that attract maximum attendees. We gather key attendee analytics to generate insights for reports that inform event strategy, ensuring future events are even more successful.
Customer Surveys
Customer surveys are instrumental in understanding how customers perceive your products or services. As a customer research company, we gather intelligence on customer needs and challenges to help businesses, across a broad range of industries, create positive experiences that retain existing customers and attract new customers.
Employee Surveys
Employee surveys provide valuable insights into how to attract, train, retain, and reward employees. Understanding employee satisfaction and engagement levels is crucial for organisational success. Our survey solutions ensure your employees feel heard, fostering a more productive work environment.
Case Studies
Innovation is key to our success
Albert Hamilton
CEO
CARD Group Research & Insight
Why choose us?
Our commitment to innovation and accuracy has made us a trusted partner for brands seeking actionable insights. We use quantitative and qualitative data collection methods, grounded in degree-level statistical and psychological expertise, ensuring the correct methodology is applied.
Our processes adhere to ISO quality standards and comply with the Market Research Society Code of Conduct and ESOMAR best practices, ensuring top quality service.
As a full-service market research company, our analytical and customer insight services include:
- Qualitative research: Depth Interviews, focus groups, ethnography and more
- Quantitative research: Customer surveys, face to face surveys, online surveys and more
- Advertising evaluation: Digital imagery
Industry Expertise
We serve a diverse range of industries including, but not limited to:
- Shopping centre market research
- Retail
- Leisure and hospitality
- Travel and tourism
- Town centre research
- Business Improvement District (BID)
- Local government research / public sector
- Event evaluation
- Food market research
- Care Homes
- Banking market research
High-quality consumer insights are essential for improving customer experience strategies. Understanding consumer expectations, perceptions and trends enables businesses to tailor their marketing strategies effectively.
Identification of key gaps in a marketing strategy, understanding where to focus marketing efforts, acting swiftly on those customer insights and adjusting propositions for products and services will help you achieve objectives such as increased brand awareness, growth and sales.
Contact Us
Get in touch with CARD Group Research & Insight, a full-service market research company, today to learn more about our services.